‘Executive Presence’ is for the old boys club. If we want things to be different, we need to do things differently. Enter, Intelligent Style™.
INNER INQUIRY
Style is personal. Create a vision for your Intelligent Style.
ELEMENTS OF INTELLIGENT STYLE
Get in your closet to PLAY. The Elements of Intelligent Style give you all the tools for throwing together an outfit in less that 5 minutes.
CLOSET CLARITY
What you have, what you love, and what you need.

YOUR GUIDE: CATHERINE CASSIDY
Boutique Box founder & CEO Catherine Cassidy has over 23 years of experience in the Fashion Industry, including more than 17 years of working with professional women navigating the nuance of dressing in every industry, further grounded with experience in organizational design and behavior psychology.
In 2008, Catherine started her first business, Ustyled, when she recognized the massive disconnect between customers and designers while working as a merchandiser. Catherine built Ustyled into a successful business supporting women leaders in style across the country. In 2018, Catherine saw the opportunity with the shifts in the market, industry, and technology to take the 1-1 personal styling support and bring it to scale to create a healthier ecosystem for the fashion industry and an empowering experience for women. She launched the Boutique Box membership to help professional women curate their ideal wardrobe and reduce the endless waste of fast fashion.
TESTIMONIAL
What women say about Intelligent Style
Working with Catherine actually saved me tons of money because she gave my whole existing wardrobe (and me!) a fresh new perspective and refresh! She took my two polar opposite lifestyles (weekday corporate, weekend goddess), factored in my personality and taste, and considered the challenge I had with the same stale outfits. Then she did her magic with the clothes in my closet to create a whole new “bohemian professional” style for me- that I absolutely LOVE!
- Tracey Lee Jones





